BAY DAYS
Re-imaging animated assets for iconic Hudson's Bay sale. Spring 2025.
Bay Days Lockup Animation
Website Banner
Web Banners
Website Landing Page Banner
HB Lab Grown Diamonds
Animated assets created for the launch campaign of Hudson's Bay own lab grown diamonds collection.
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3D Exploration
Animated Wordmark
Animated Lockup
Project 03
Alternative colour
Hudson's Bay
HB Rewards
Based on the still images and a brand deck, I was asked to create a few videos to draw customers to the new Hudson's Bay Rewards program and the app. I decided to use Cinema 4D to create
brand-specific animations and
showcase offers and details.
Despite a short turn-around (5 days), I managed to come up with the concept, pick music, animate and edit everything together in a cohesive story. Additionally, I made a small app animation for an internal presentation.
Beauty Gala Event at Hudson's Bay
Videos created for the Beauty Gala event held at Hudson's Bay store based on branding developed by Hudson's Bay team.
Hudson's Bay x Raptors
Animation exploration for Show Your Colours logo.
Black History Month | Shop BLK
An Instagram invitation, in-store screen animations and animated assets for sponsored Raptors game to promote an HB event dedicated to the Black History Month.
